Alter Ego Italy Silver Maintain No-Yellow shampoo 300ml/ 10.14oz

Silver Maintain No-Yellow shampooVolume: 300 mL/ 10.14 ozInstructions:Apply to towel dried hair along lengths and tips, comb through, leave on for 3-5 minutes and rinse off well.Benefits:- Effective anti-yellow action- Special antioxidant action- Adds moisture and nourishment to color-treated hair- Preserves the integrity of cosmetic color- Smooths the hair surface- Formulas without sulphates, parabens or petrolatum- 100% veganActive ingredients:- Urban Shield Technology- Goji berry extract- Violet pigment- Argan oilUrban Shield Technology: Cutting edge technology based on natural sugars from GMO- free corn. It creates an anti-pollution shield that protects hair from the aggression of external agents. It slows down cosmetic colour fading.Goji berry extract: Extremely powerful anti-oxidant, slows down oxidation, thus prolonging the cosmetic colour duration.Violet pigment: Maintains and preserves the colour of both natural and cosmetically coloured hair while counteracting unwanted warm tones. Closes cuticles providing extraordinary shine.Argan Oil: Rich with vitamins and antioxidant that protects against free radical scavengers. Nourishes and hydrates.All Silver Maintain products are dermatologically tested. Nickel, chromium and cobalt values are lower than 1 ppm. All formulations are developed without sulphates, parabens and petrolatum to respect the hair structure and the colour as much as possible.Silver Maintain is the line of products dedicated to the protection and maintenance of blond, gray, white, natural, colored or bleached hair. The formulas, enriched with precious active ingredients of natural origin, deeply nourish the hair leaving it light, silky and shiny. The special purple pigment has a neutralizing effect on unwanted yellow tones prolonging the effectiveness of the no-yellow treatment up to 5 washes.Made in Italy.